YU GTEP Team helps small & medium businesses enter overseas markets through the industry-university cooperation
In the forefront for small & medium business exports such as buyer consulting and interpretation at overseas conferences
42 students participated in 12 domestic and international exhibits in 2013
[Feb 27, 2014]
The YU Global Trade Experts incubating Program (GTEP) Team (Director Lee, Keon Hee) is spearheading entry of small & medium businesses in overseas markets.
Students of the YU GTEP Team are participating in various international trade exhibits to help small & medium businesses enter overseas markets. The students must participate in the exhibits by first receiving education and making analysis to understand the product, while also making a great deal of preparations needed for marketing such as pre-studies on overseas markets. Thus, they are exhibiting skills no less than the professionals at the exhibit.
4 students from the GTEP team attended the Hong Kong International Stationery Fair from January 6 to 9. They were looking for ways to help APLO (CEO Baek, Moo Yeul), a local frame manufacturer, to reach out to overseas markets. The students explained the major products of APLO to participants of the expo and carried out direct consulting for buyers around the world. The students obtained a buyer list of over 40 people interested in the products and are continuously maintaining contact with them even after the exhibit in order to sign the final contract.
Baek, Moo Yeul, the CEO of APLO who is an alumnus of the YU School of International Economics and Business, said, "When a friend suggested that I participate in the exhibit with the GTEP team, I was doubtful about its effectiveness." He then added, "However, thanks to GTEP, I was able to take a step closer towards exporting and I feel really fortunate about this."
Prior to this, the GTEP Team participated in the CES 2014 (The International Consumer Electronics Show 2014), which is the world's largest electronics products exhibit held in Las Vegas from January 7 to 10 together with Seyoung Information & Telecommunication (CEO Lee, Se Young), a network equipment maintenance and mobile communication product manufacturing company. YU students participating in the exhibit were praised by the companies as they provided the translation and the product introduction to over 200 buyers.
Seyoung Information & Telecommunication CEO Lee, Se Young said, "We received a lot of help in 2013 so we decided to work with the YU GTEP Team again" and added, "If given the opportunity, I hope to continuously construct the industry-university relation with YU GTEP."
Lee, Jae Gyeong (School of International Economics and Business, sophomore, 20) who participated in CES 2014 said, "The hands-on knowledge I learned in GTEP team helped a lot in the exhibit," and added, "Being able to directly experience overseas markets through international expos will be a valuable asset as I aim to become a global trader."
The YU GTEP Team was established to foster customized human resources in current demand by companies by integrating theory-based university education with practical knowledge and field experience. It first began in September 2001 as the TI (Trade Incubator) Project Team and was designated as the GTEP Team from the then Ministry of Commerce, Industry and Energy in July 2007. In 2013 alone, GTEP helped domestic companies tap into the international markets with the participation of 42 students in a total of 12 exhibitions held in Korea and abroad including the '2013 Dubai Telecommunication Expo (GITEX 2013)'. As of now in 2014, GTEP participated in a total of five overseas exhibits including the '2014 Hong Kong International Stationery Fair'. They are also scheduled to participate in 'CeBIT (Center for Bureau, Information, Telecommunication) 2014', which is the world's largest information and telecommunication exhibit in the world that will be held in Hanover, Germany from March 10 to 14.
