GTEP project team participate in international food and beverage exhibit to promote local companies and products
Working on the front lines to help small and medium companies find export channels through consultation and interpretation for buyers on the forefront of overseas exhibits
Received practical trade education and gaining experience at overseas exhibitions to improve their competencies
[March 20, 2019]
<Kim Hee-jin (right) of the YU GTEP project team that participated in an international food and beverage expo in Japan with a company located in Daegu>
YU students are helping local small and medium companies to export their products. Students of the YU Glocal Trade Experts Incubating Program (GTEP) teamed up with local small and medium companies to work hard to open the doors to exports.
GTEP project team students went to the international food and beverage expo (FOODEX JAPAN 2019) held in Chiba, Japan from March 5 to 8 to help a kaoliang liquor maker called Suseong Goryangju (CEO Lee Seung-ro) located in Daegu find export channels. FOODEX JAPAN is one of the world’s top three food expos joined by over 3,300 food and spirits companies from over 80 countries around the world. They met with buyers together with company representatives at the expo to provide consultations and promote products. Over 20 consultation seconds were held at the expo and it was judged that buyers were highly satisfied and there are high potentials for them to result in actual contracts.
GTEP team 13 agent Kim Hee-jin (20, School of Economics and Finance, junior) who participated in this expo said, “We promoted companies and products using both English and Japanese. After a few consultation sessions, I gained confidence through my experiences that could only be learned on site.” She added, “It was a great experience to improve my practical capacities by meeting with and consulting buyers by participating in this overseas expo with a corporate representative.”
Prior to being sent abroad, students at the GTEP project team gain excellent theoretical abilities through education on practical basic trade education, selection of items, market analysis, overseas marketing, and consultation simulation education, etc. They also do the jobs of corporate professionals at the expo. They provide support on almost all operations at the expo ranging from installation of booths, product display, corporate PR and product description, buyer consulting, drafting work consultation logs, English translations and interpretation, etc.
Students of the YU GTEP project team 13 has already participated with 24 domestic companies in the Dubai Gulf Food Expo, Hong Kong Jewelry Expo, China East China Fair, and the Vietnam Interbeauty Cosmetic Expo as spearheads for small and medium companies to pioneer into foreign markets.
