Study titled <Environmental Factors, Organizational Ambidexterity, and Performance: Mediating Effects of Bricolage>
Analyzing cause-effect relations of corporate performance using the unfamiliar concept of ‘Bricolage’
[February 2, 2021]
<Dr. Lee Jooy-yeon (right) and YU Professor of Business Administration Park Tae-gyeong winning the Best Doctorate’s Thesis Award at the 4th Korean Society of Strategic Management>
Dr Lee Joo-yeon (32) of the YU Department of Business Administration won the Best Doctorate’s Thesis Award at the 4th Korean Society of Strategic Management.
Dr. Lee earned her PhD (advisor Park Tae-gyeong) in business administration in August 2020 for her thesis titled ‘Environmental Factors, Organizational Ambidexterity, and Performance: Mediating Effects of Bricolage.’ In this paper, Dr. Lee analyzed the cause-effect relations of environmental upheavals and learning direction of small and medium venture companies, ‘Bricolage’ that is the ability to newly utilize resources possessed by a company, and ‘ambidexterity’ that represents the simultaneous executive abilities of corporate exploration activities and utilization activities, and corporate performance. In particular, this study analyzed the cause-effect analysis of corporate performance using a relatively unknown concept called ‘bricolage (overcoming resource constraints through creative combinations of nearby resources for new issues and opportunities).’
Her advisor, YU Business Administration Professor Park Tae-gyeong, said, “This paper emphasizes that rather than how much strategic resources a company may possess, the subjective attitude and activities of company that views common or value-less resources from a new perspective to achieve innovation and outcomes may actually be more important.” He added, “It proposes for directors of resource-constrained small and medium venture companies to actively use organizational bricolage cultured through environmental upheaval and learning direction as a strategic tool for ambidextrous innovation to gain a competitive edge.”
Two theses drafted based on Dr. Lee’s paper were published in the domestic academic journal, ‘Business Management Research’ and is also slated to be published in a prominent international academic journal in management scient, thus being recognized for the achievements of the research both domestically and internationally.
The Korean Society of Strategic Management is Korea’s most authoritative academic organization in strategic management. It has been selecting and awarding outstanding doctorate’s degree papers since 2017 with the goal of fostering new researchers. These awards were selected by reviewing the diploma theses of those who earned their doctorate’s degrees in 2020, and a total of two were awarded.
