School of Business

Department of Business Administration

History
Job Fields
Faculty
Curriculum
Contact

History

December 1967, Daegu University and Cheonggu University integrated to become Yeungnam University, and thus changed its name to Department of Business at Yeungnam University
March 1970, Opened Department of Business in Graduate School (Masters), established Graduate School of Business (Masters and CEO programs)
March 1973, Opened Ph. D. courses
February 1996, Assessed as 'Best Department and Graduate School' in evaluation of business, trade and accounting related courses among 207 departments in 94 universities in the nation by the Korea Council for University Education College of Education, Department of Commercial Education and became the School of Business
August 2000, Agreed on reciprocal degree program with Peter Tobin's College of Business at St. John's University
September 2001, Opened associated major (China-Business, i-Business)
October 2001, Began regular admission for the associated major
September 2002, Implemented CDEP(Career Development Education Program) to prepare students to develop their career.
March 2006, Made an agreement with Sam Sung SDI to provide an undergraduate degree program of business administration.
March 2007, School of Business was designated as one of university's leading schools.
March 2009, Started to select superior students as BHG(Business Honors Group) and provide diverse extra-curricular programs.
March 2010, Started to implement Honors Program for leading students.
August 2011, was accredited as a qualified business education institute by KABEA (Korea Association of Business Education Accreditation)
December 2011, was ranked No.1 at the annual department evaluation.
From 2009 to 2013, produced 21 Certified Public Accountants.
February 2015, Department of Business Administration was built, while School of Business was founded as an independent college from college of commerce and economics
August 2016, was re-accredited as a qualified business education

Job Fields

Business/Management: Establish and Manage Venture/Private Businesses
Professional Fields: Management, Planning, Accounting, Sales, Operations in Manufacturing or Service Sector.
Public/Private Corporations: Government Sector, Domestic and Foreign Companies, Organizations in Public Sector, Nonprofit-oriented Organizations, etc
Financial Institutions: Bank, Securities, Insurance, Investment Trust, Investment Financing, Lease, Cooperative Federation related to Agriculture, Livestock and Fishery, etc
Press: Newspaper, Broadcasting, Advertising Agency
National Certifications: CPA, Certified Public Labor Attorney, Tax Accountants, Licensed Appraiser, Logistics Administrator, etc
All organizations that have management functions such as public organizations, educational institutions, research center, hotels, etc.

Faculty

Kim, Dae Wan, Professor

- The London School of Economics and Political Science, University of London, MIS
c.kim@ynu.ac.kr
Kim Byoungsoo, ProfessorHomepage

- KAIST
kbsyu@yu.ac.kr
Kim Jeoung Kun, Professor

- KAIST, Management Information System
kimjk70@yu.ac.kr
Park, Jaechan, Professor

- Seoul National Univ., International Business and Strategic Management
jcpark@yu.ac.kr
PARK TAEKYUNG, Professor

- University of Hull, Strategic Management
tpark@yu.ac.kr
Shin Soo Young, Professor

- Seoul National Univ., Organizational Behavior & Human Resource Management
swim1@ynu.ac.kr
Shin, Yong Ho, Professor

- KAIST, Production and Service Operations Management
yonghoshin@yu.ac.kr
Ahn, Seong Ik, Professor

- Seoul National Univ.
siahn@yu.ac.kr
Sang Hum Yoon, Professor

- KAIST, Operations Management
shyoon@ynu.ac.kr
Lee, Kyung Tag, Professor

- Yeungnam Univ.
marketing@ynu.ac.kr
Lee Yoon Jae, Professor

- Seoul National Univ.
ylee@yu.ac.kr
Yim,ByungJin, Professor

- Sungkyunkwan Univ., business administration
sep1017@paran.com
In Jun, Professor

- University of New South Wales, Industrial relations
euinn@ynu.ac.kr
Yong Sauk Hau, Professor

- KAIST, operations management
augustine@yu.ac.kr
Jungmu Kim, Associate Professor

- KAIST, finance
jungmu@yu.ac.kr
Junghyun Yoon, Associate Professor

- , Organizational Studies and HRM
jyoon@yu.ac.kr
Kim Sukhyun, Assistant Professor

- , Marketing
k.sukhyun@yu.ac.kr
Hyeongjun Kim, Assistant Professor

-
hkim@yu.ac.kr
이동준,

-
joon7148@naver.com
Dinh Thi Cam Tu, International Research Professor

- Yeungnam Univ.
ctu.dinh@gmail.com
JAHAN FARIHA, International Research Professor

- , Finance
jahanfariha38@yu.ac.kr

※ sorted by the position and Korean name

Curriculum

Curriculum
1-1	INTRODUCTION TO FINANCIAL ACCOUNTING This course provides an introduction to accounting within the context of business and business decision. The audience will explore accounting information’s role in the decisions marking process, and learn how to use various types of accounting information found in financial statements and annual reports. Understanding how accounting information can be used to make better business decisions will benefit all students, regardless of their major course of study or chosen career.
1-1	SEMINAR FOR ACADEMIC LIFE 1. Summary of the course This course is to assist university freshmen in CRM designing to adapt university life well through the instruction and counselling of supervising professor. (This course is composed of self analysis, personality type test, career research, instruction for the success of university life, career plan and direction setting, CRM designing method and CRM designing. The course should be teaching in classes of the students by supervising professor.) 2. Course objectives This course is to motivate the students before the mid term exam and provide students with self analysis, personality type test (MBTI or TCI) and career research (YAT test). Also, this course shall has a plan to instruct the students to enhance the efficiency of university life through career and time management. In addition, this course is to make a chance for the students to have practical assistance to university life by providing study method, report designing strategy and the information on academic system and various kinds of internal programs of the university. After the mid term exam, the students will be instructed to set the direction of career designing through continuous counselling of supervising professor and the students will be able to establish CRM designing and execution plan.
1-1	SOCIAL CONTRIBUTION AND SERVICE This course is to cultivate community sense as members of society and the global village for students in order to develop the basic knowledge required as global citizens. Especially, this course is to foster the spirit of cooperation, sharing, service, and creativity and study the social contribution and leadership to solving the challenges the global community faces. As a liberal arts course, it is centered to nurture a leader having the global capability to contribute to community development through learning the knowledge and the case on the value & logic of social responsibility focused on environmental preservation, social contribution, and good governance(ESG). This course aims to foster a generous mind, learn knowledge and technology and build the capacity to contribute to building a society towards a safer and happier world through the study of theory and practice.
1-1	UNDERSTANDING IN BUSINESS MANAGEMENT The corporations in 21st century have been severely challenged by the accelerated changes in local and global business environments complicated with diverse issues from the political, economical, socio-cultural, and environmental aspects. The main reason of studying management is contributing to suggestion of directions and principles for solving diverse problematic phenomena faced in management practices and for further development of our society. The purpose of this subject is to teach students the overall management concepts and theories so that they could understand many management issues and deal with effective managerial decision making in management practices.
1-2	APPLIED STATISTICS It is a lecture on statistical methods which abstract and summarize information from raw data. Descriptive statistics of which histogram, scatter plot, etc. are main issues and concepts of probability which is the basic paradigm for sample behavior, will be treated. Important concepts in statistical inference will be also covered. Based on these fundamental concepts, testing of the mean, variance and proportion, comparison of two means, correlation analysis, analysis of variance, regression analysis, categorical data analysis, time series analysis, non-parametric methods will be taught. Also students will have laboratories for real data analysis with statistical packages.
1-2	SOFTWARE AND AI Software and AI (Artificial Intelligence) course aims to educate the basic concepts of software and computational thinking to use them in various applications. It allows students of various majors to experience the core technologies of the 4th industrial revolution, such as big data, machine learning, and AI. It also introduces various applications of AI so that students can easily apply these technologies to their field of study. This course classifies the lecture types into three categories, and adjust the lecture difficulty according to the student's academic ability.
1-2	UNDERSTANDING THE PRINCIPLES OF ECONOMICS By introducing students to the very basic economic principles, this course purpose to enhance student's ability analyze and synthetically understand the mode of human behavior in its economic aspects as well as the economic system. Detailed subjects to be dealt with in this course are as follows : the native and purpose of economics, the theory of demand and supply and its applications, the theory of consumers’and firms’behavior, the theory of competitive markets, monopoly, monopolistic competition, and oligopoly, etc.
1-2	PRINCIPLES OF ACCOUNTING This course is the second course in financial accounting and completes the basic financial accounting materials. The topics include the accounting for liabilities and owners equity, and the statements of cash flows.

Curriculum
2-1	COST ACCOUNTING A study of cost accounting concepts and multiple purpose costing methods for managerial activities.
2-1	FINANCIAL ACCOUNTING The set of financial statements is one of the most important sources of information concerning business enterprises. This course enables students (1) to learn theories and practices necessary to the production and understanding of financial statements, and (2) develop the ability to extract relevant information from complex business environments in such a way to evaluate the financial positions and performances of a business enterprise.
2-1	MANAGEMENT INFORMATION SYSTEMS This course provides an overview of the major areas and issues in the computer information systems field. Computers are examined as tools in an organization’s planning and control and in the decision making process. The concepts and techniques related to the structure, planning, development, and operations of management information systems are described.
2-1	PRINCIPLES OF FINANCE This course introduces the students to selected problems and issues in financial management. The major topics include (1) business objectives, (2) the use of financial statements and financial ratio models as analytical control tools, (3) sources and uses of business funds, and (4) concepts of risk and rates of return.
2-1	PRINCIPLES OF MARKETING This course provides a fundamental understanding of the role of marketing in business activities. Topics include concepts of marketing, marketing environment, buyer behavior, market segmentation, marketing mix variables, and extended marketing.
2-1	PRODUCTION & OPERATIONS MANAGEMENT This course deals with the design, plan, operation and control in the manufacturing and service systems doing various value-added activities. In details, this course deals with the understanding of purchasing, supply chain and logistics process, process integration based on information sharing, transportation and freight system, some methodologies about production and distribution planning, and finally cooperation between companies and outsourcing strategies.
2-1	UNDERSTANDING OF HR AND ORGANIZATIONAL SYSTEM This course is an introductory overview of the management of the human resources in organizations. Topics include human resource decisions dealing with staffing, employee development, work-system rewards, and relations.
2-2	BUSINESS CODING ESSENTIALS AND APPLICATION The Fourth Industrial Revolution represents the advent of a super efficient society powered by artificial intelligence (AI), Internet of Things (IoT) and the Big Data produced. The revolution is dominated by innovation technology in information communication technology (ICT), but it is expected that changes in industrial structure in almost all fields as well as technological fields, the accompanying role of labor and social structure. It is very important for the convergent talented people to adapt to these changes by using logical thinking and ICT with efficient coding capabilities. In this course, students will learn logical thinking using python which is widely used for business automation, data collection & analysis, and basic process automation skills. Details of class lessons are as follows. - Logical thinking necessary for coding - Python-based coding skills including components, grammar, control statement processing - Practice of personal business automation using python * Simplify complex tasks with regular expressions * File processing * Web page content scraping * Handling PDF and Excel data
2-2	ORGANIZATIONAL BEHAVIOR Based upon systematic understanding of behavioral science concepts, this course is designed to train and develop students in people skills in management of organization by directing them toward the explaining, predicting, and controlling job-related behaviors. The nature of human behavior in organizations is considered a function of the individual, the groups with which one interacts, and the structure of the larger organization in which one operates.
2-2	UNDERSTANDING GLOBAL ESG ENVIRONMENT The goal of this subject is to foster ESG-related issue responsiveness to future ESG-related issues to be considered when companies enter overseas markets by examining regulations, policies, and institutionalization directions in relation to ESG (Environment, Social, and Governance), which are emerging as key issues in global management. Specifically, it is expected that students will be able to develop their ability to apply ESG issues to management sites by dividing them into three regions, Asia, Europe, and North America, examining ESG regulations and policy directions by region and practicing setting countermeasures by country/region.
2-2	CONSUMER BEHAVIOR This course provides a useable managerial understanding of consumer behavior, both of individual and group behavior. Topics include model of consumer behavior, external and internal influences of consumer behavior, buying decision process, and marketing action and consumer behavior.
2-2	INTERNET BUSINESS It is impossible to ignore the importance of internet-based business in the contemporary managerial environment. Internet business is reshaping industries, creating new opportunities, and challenging existing commercial models and relationships. This course is designed to introduce students with internet-based businesses and their implications. The course discusses issues and methods involved in doing business on the internet. Students will identify structure of internet-related businesses and study business models of various internet-based businesses. This course in particular provides a perspective of internet business from small-and-medium enterprises. Topics discussed include internet technology in general including security and electronic payment system, internet business model, internet marketing, business-to-consumer(B-to-C) as well as business-to-business(B-to-B) electronic commerce, internet business strategy, and case studies of internet business.
2-2	THEORY OF INVESTMENTS This course is concerned with the characteristics and analysis of individual securities, as well as with the theory and practice of optimally combining into portfolios.
2-2	VENTURES AND ENTREPRENEURSHIP Along with glocalization, the competitiveness of regional Small-and-Medium sized Enterprises(SMEs) has been emphasized. This course aims to enhance understanding of SMEs via lecturing and case studies. The course deals with what are key elements of success of SMEs, which factors are crucial external environmental variables and etc.
2-1,2	SPECIAL LECTURE SERIES This class offers special lectures by renowned people. These lectures are designed to provlde students with broad perspectives for planning their future career.

Curriculum
3-1	ADVERTISING Organizational theory shows that adequate organizational design is the key to organizational effectiveness. Basic organizational variables, context, various stake holders are included in the main teaching subjects.
3-1	BIG DATA ANALYSIS AND APPLICATION The surge of AI and task automation trend give hard impacts on the traditional industrial structure which is based on big data technologies. As big data related markets grow, it is getting essential to educate human resources with big data competence. The sizable number of companies are already taking advantages of big data for cost reduction, decision making, and new product and service development. This course aims to cultivate abilities for essential business data analysis, interpretation, and practical application. The course contents include 1) how to use big data analysis S/W, 2) basic theoretical elements of data analysis, 3) data modeling, 4) visualization, 5) business analysis and application, 6) big data analysis practice with several industry data.
3-1	BUSINESS OPERATIONS METHODOLOGY Today many companies choose team system. So, the creative problem solving and cooperation between team members are very important in many real life business practices. This course introduces several creative idea enhancing techniques and business problem solving theories, such as managerial decision making, depicting DPL influence diagram, Nominal Group Technique, TRIZ method, DEA analysis technique, Linear Programming. All of these subjects will be proceeded with practical team project and results presentation.
3-1	CORPORATE FINANCE This course deals with the theory and practice of corporate finance. It also deals with major financial decisions such as capital budgeting, financing decisions, and dividendd decisions.
3-1	ORGANIZATION THEORY AND DESIGN Organizational theory shows that adequate organizational design is the key to organizational effectiveness. Basic organizational variables, context, various stake holders are included in the main teaching subjects.
3-1	MANAGEMENT OF INTERNATIONAL BUSINESS This course is designed to provide a foundation for understanding in advertising. A variety of topics including advertising history, advertising institutions, advertising theory, planning, and practice will be introduced.
3-2	ASIAN BUSINESS Let the students to give the opportunity to study Asian business environments of major countries, firms and their charateristics of business management including business culture as well as their internationalization strategy. Major countries include China, Japan, India and East-Asian firms of Chinese expatriates. The theoretical background of this course is comparative approach with Korean cases. Case study approach is taken also in this course for students to build up related knowledge on the practical basis.
3-2	BASIC AND APPLICATION OF BUSINESS ANALYTICS With the advent of the fourth industrial revolution, business analytics which is essential to the application of big data and artificial intelligence to business is becoming more and more important. Therefore, this course is focused on learning essential knowledge about business analytics and applying it.
3-2	BUSINESS INTERNSHIP(FIELD WORK) Business Practice Internship Course is designed to allow students to apply theoretical knowledge into practice and acquire practical experience needed to clarify career objectives. Additionally, it enables students to build an employer network and to build self-confidence. With this internship course students will be able to: (1) Demonstrate a working knowledge of basic business concepts, problems, and issues. (2) Exhibit the ability to effectively work in a professional business environment. This ability will be assessed through the employer’s evaluation of the intern’s performance.
3-2	BUSINESS SOFTWARE APPLICATION Efficient use of computers in corporate and organizational activities is not a professional area of programming experts but an essential competency for all business organization members. In this course, students learn the knowledge necessary to solve business problems through lectures and practice, centering on the Excel of MS Office, which is essential software for corporate activities. Additionally, excel data analysis and work automation practice using python are provided.
3-2	FUTURE MANAGEMENT Through this class, learners can recognize various business problems that will arise in the future and cultivate the ability to solve them. Since the advent of the 4th Industrial Revolution, the social and cultural environment, economic environment, and technological environment are rapidly changing. In such environments, the cultivation of business thinking and capacity building to prepare for the future will help learners to become leaders with future-oriented thinking. The topics covered in this class are as follows. - Future Environment Analysis - Future Change Prediction and Problem Recognition - Cultivating Problem-Solving Skills and Future-Oriented Thinking and so on
3-2	HUMAN RESOURCES MANAGEMENT This is basically a survey course designed to familiarized the students with basic concepts, principles, and practices of human resource management in organizations relative to external and internal management. However, to enhance the learning process of the students, an emphasis will be placed on the problem-solving approach with selected subjects of the course.
3-2	ICT APPLICATIONS AND ISSUES In this course, students discuss and learn the applications of information and communication technologies (ICT) in diverse areas and related issues. Specifically, students study how information and communication technologies are applied in business, management, education, health improvement, and economic development among others and also discuss issues like privacy infringement, information security, and information divide which result from extensive use of ICTs.
3-2	INTERNATIONAL BUSINESS NEGOTIATION This is an advanced course in international business & strategy. This course aims to introduce the field of global strategic management in which various tools of strategic management field are combined with insights from the field of international business studies. The objective of this course is let the students to understand the characteristics of the global strategic management process which has three key decision-making stages - strategic analysis, strategy development, and strategy implementation. Additionally, students will have the chance to appreciate the up-to-date achievements and issues in global strategic management field.
3-2	LABOR-MANAGEMENT RELATIONS For more collaborative labor-management relations, the class teaches students the industrial relations systems implied in korean labor laws. Such subjects as unions, collective bargaining, participative management are the main parts of lecture.
3-2	MARKETING CHANNELS There is increasing need to systematic management of marketing channels as channel environments change rapidly. Marketing channels focuses primarily on how to design, develop, and maintain effective interorganizational relationships in distribution so that sustainable competitive advantages can be achieved. This objective will be achieved by both (1) understanding basie concepts and approaches in channels of distribution management, and (2) reviewing relevant cases. In addition, this course reviews the current state of domestic channel management.
3-2	MARKETING RESEARCH Recently marketing research’s role in marketing management process is increasing A successful marketing decision should be based on marketing research which provides a right information by collecting and analysing information about the firm. This course aims to enhance the students understanding of the marketing research and ability to counduct marketing research from the perspective of marketing decision makers.
3-2	SUPPLY CHAIN MANAGEMENT Rapid globalization and WTO system made it very important to understand and manage the function of logistics, purchasing, acquisition, production, distribution and sales as a whole. This subject will deal with the understanding of purchasing, supply chain and logistics process, process integration based on information sharing, transportation and freight system, some methodologies about production and distribution planning, and finally cooperation between companies and outsourcing strategies. Especially, the participant will learn the basic contents for preparing Korean certification in logistics management, CPIM (Certified in Production and Inventory Management) or CPL (Certified Professional Logistician).
3-2	TEACHING METHODOLOGY OF BUSINESS INFORMATION EDUCATION This course studies educational theory of businees information,its historical background, its purpose,and analyzes recent secondary school teaching processes.
3-2	THEORY OF CAPITAL MARKET The theories and environment of the capital markets are broadly provided. The major topics include the roles of the capital markets, trading mechanism of stock and bond market, the relationship between the capital markets and the macroeconomic variables, the issues related with the going public, the valuation of a firm through option related securities.
3-2	VENTURE PLANNING(CAPSTONE DESIGN)(1) The objective of this course is designed for the students in the major of International Economics and Business to achieve both the practical knowledge and the experience related to entrepreneurship.
3-2	QUALITY MANAGEMENT Quality has become the single most important force leading to organizational success and business growth in national and international market. This course provides a fundamental, yet comprehensive, coverage of quality control concepts. Also in this course statistical quality control techniques is emphasized.

Curriculum
4-1	ADVANCED FINANCIAL PRACTICE This course focuses on the business practice of top industries in Daegu and Kyungbuk area. Students perform the small but real world projects with other students. After this course, students will improve their job capability.
4-1	BUSINESS ETHICS The course emphasizes the practical and strategic perspectives of ethical decision making in business. The prospective topics are as followings; moral philosophies to business ethics social responsibility organizational culture and ethical decision making organizational relationships and conflicts in ethical decision making business ethics in global economy business ethics and corporate performance
4-1	BUSINESS INTERNSHIP(FIELD WORK) Business Practice Internship Course is designed to allow students to apply theoretical knowledge into practice and acquire practical experience needed to clarify career objectives. Additionally, it enables students to build an employer network and to build self-confidence. With this internship course students will be able to: (1) Demonstrate a working knowledge of basic business concepts, problems, and issues. (2) Exhibit the ability to effectively work in a professional business environment. This ability will be assessed through the employer’s evaluation of the intern’s performance.
4-1	FINANCIAL ANALYSIS Financial analysis is the process of reviewing and analyzing a company's financial statements, these statements include the Income Statement, Balance Sheet, and Statement of Cash Flows. Financial analysis is a valuable tool for gauging the financial stability and health of a company. Financial analysis is a popular tool for investors, stakeholders and the key decision makers within the organization.
4-1	MARKETING STRATEGY This course examines the various analytical tools techniques available to marketers for solving marketing problems related to planning, organizing, and controlling marketing operations. Cases is used. to develop students creativity.
4-1	METHOD & RESEARCH OF BUSINESS INFORMATION TEACHING MATERIALS Introduction to methods and techniques employed in investigation and reporting educational problems. Suggested for all candidates in education for undergraduate degrees. In addition, this course deals with methodological issues and problems in education.
4-1	SERVICES MANAGEMENT This course describes the central role of services in an economy and discusses the managerial implications of the distinctive characteristics of a service operation and the role of a service manager from an open systems views of service operations.
4-1	SERVICES MARKETING This course focuses on creating and managing services and delivering high-quality services to consumers. Students will learn concepts and methods used by practitioners in today's competitive markets to analyze customer requirements, measure service quality, and design, promote, and deliver outstanding service. This course provides knowledge applicable to organizations whose core product is service, such as financial institutions, hospitality, transportation healthcare, technology, educational institutions that depend on service excellence for competitive advantage.
4-1	STRATEGIC MANAGEMENT This is an advanced course in international business & strategy. This course aims to introduce the field of global strategic management in which various tools of strategic management field are combined with insights from the field of international business studies. The objective of this course is let the students to understand the characteristics of the global strategic management process which has three key decision-making stages - strategic analysis, strategy development, and strategy implementation. Additionally, students will have the chance to appreciate the up-to-date achievements and issues in global strategic management field.
4-1	THEORY OF FINANCIAL INSTITUTIONS The course examines the problems encountered in a wide range activities of financial institutions, including asset-liability management, fiduciary portfolio management managing securities trading, lending decisions.
4-1	VENTURE PLANNING(CAPSTONE DESIGN)(2) This course is a kind of connected one with CDP(1). However, anyone can apply this subject without CDP(1). For the student who already finished the CDP(1), the supporting project will be provided. For the new coming student, all the same contents with CDP(1) is presented. The main purpose of this course is focused on the following six topics in order to provide important knowledge concerning the strategic analysis for the successful product innovations of firms and how to effectively and efficiently formulate and implement the product innovation strategy based on it.
4-2	BUSINESS INFORMATION AND LANGUAGE PROCESSING, AND LOGIC PROGRAMMING Business information is processed by the technology based on Web that has been improved to process language and knowledge. Language and knowledge processing is a core research field in next geneartion web. Students should study object-oriented language and logic programming, and web programming for preparing the next generation Web. In this lecture, the several advanced topics in language processing are focused. Empirical approach in language processing has been one of the mainstreams throughout the decade. Students will have the introduction to the dictionaries, corpus, the concepts of knowledge engineering, languages for knowledge processing, knowledge representation, inferences by knowledge, and the applications of knowledge engineering, students are asked to develop tools to analyse natural texts and extract useful statistical relations among linguistic units.
4-2	DIGITAL MARKETING In the modern business environment, digital marketing has become a crucial strategy for the success of companies. This course provides an understanding of key concepts and strategies for utilizing the internet and social media in corporate marketing activities. The course covers the importance of digital marketing, digital marketing strategies, and an understanding of digital marketing tools, along with real-world success cases. Through this, students will be able to cultivate the skills needed to develop and execute successful marketing strategies in the ever-changing digital landscape.
4-2	FINANCIAL DATA ANALYSIS AND VALUATION Financial data analysis and valuation is a subject that deals with collecting and analyzing various data generated in financial markets for purposes such as investment, asset pricing determination, and risk management. It particularly focuses on learning methods using tools like Python-Pandas, SAS, Excel, and ChatGPT. Students learn how to analyze and predict economic indicators, corporate performance, etc., utilizing data from stock, bond, and foreign exchange markets. Through this, students acquire the necessary skills and knowledge to understand market trends and formulate efficient investment and risk management strategies.
4-2	FINANCIAL MARKET This course provides the structure and valuation models on products related the futures and options.The objectives of the course include not only the effective hedging model against the risks of exchange, stock, and interest rates,but also the various investment strategies by using derivative products.
4-2	PRODUCT INNOVATION STRATEGY The main purpose of this course is focused on the following six topics in order to provide important knowledge concerning the strategic analysis for the successful product innovations of firms and how to effectively and efficiently formulate and implement the product innovation strategy based on it. (1) Product innovation and core competency (2) The market competition analysis for product innovation (3) The capability and resource analysis for product innovation (4) The competitive strategy based on product innovation (5) The success factors of product innovation (6) Product innovation cases

Contact

+82-53-810-7815
+82-53-810-4652

Students Menu

Menu All

Visitors Menu